Introducing our new limited edition, handmade Gisou Carry-all Bag co-created by Negin Mirsalehi and 20-year-old Swedish Instagram entrepreneur, Emma Iris Halvarsson. This special collaboration is inspired by IRIS AV EMMA’s handmade bag creations, making Emma our first official ‘Community Partner’!  Update: the limited edition Gisou Carry-all Bags have sold out! Subscribe to our newsletter to be the first to know about limited edition products and new launches.  Gisou Community Partner Initiative At Gisou, we always make it our priority to highlight that you, our community, are at the core of who we are. At the start of the year, we promised to make 2021 more about you, by making the most of our platform but most importantly promising to listen, connect and inspire.  This led to a collaboration between our founder Negin Mirsalehi and Emma Iris Halvarsson of IRIS AV EMMA to co-create the limited edition, handmade Gisou Carry-all Bag.  Gisou & Iris Av Emma Emma, who has been handcrafting printed colored bags since last summer, was inspired by her passion for collecting makeup bags and her love for sewing. With her continuous support and tags on Instagram, it didn’t take long for Negin to spot Emma’s creations and purchase some bags for herself.  Quite soon after, Negin and Emma got together to co-design our very own, handmade, limited edition Carry-all bag and share it with our community.  “I couldn’t have dreamed of this! - I’ve been a fan of Gisou for a long time. On my 18th birthday, all I wished for was Gisou products. I’m honored to be a part of this collaboration as I truly believe that GISOU & IRIS work so well together!” - Emma Iris  The limited-edition Gisou Carry-all Bag designs are inspired by The IRIS signature fabrics: Floral, Gingham and Terry Cloth. These are huge favorites amongst IRIS customers, including Negin herself.  Calling all creators & entrepreneurs As part of the Community Partner Initiative, we plan to continue supporting all entrepreneurs in numerous ways by shining a light on all the amazing talent within our community. Please continue to share your passion and tag us in your creations! Subscribe to our newsletter to be the first to know about limited edition products and new launches. 

Gisou announces the expansion of its global footprint with Sephora to the place where its heritage story began. Just 7 months after our Sephora debut in North America, Gisou officially launches at Sephora in the Middle East on April 1st, 2021. Gisou enters Sephora exclusively with 29 doors across the GCC region in the UAE, Bahrain, Kuwait and Saudi Arabia. Gisou's Middle Eastern heritage Gisou was founded in 2015 by Dutch-Persian influencer, Negin Mirsalehi. After receiving thousands of inquiries about her shiny, voluminous curls via her online platforms, Negin decided to share her homemade haircare secret with the world, now famously known as Gisou’s iconic hero product: The Honey Infused Hair Oil. From growing up in her family’s Bee Garden to working with ingredients from her father’s hives, Negin Mirsalehi’s knowledge of beekeeping and honey-based haircare stems from a passion deeply rooted in her Middle Eastern heritage. Inspired by Persian self-care practices, it was Negin's mother, a hairdresser by trade, who introduced her daughter to the honey-infused formulas she still values today. Her mother's kitchen was the birthplace of the highly sought-after haircare secret that sparked Negin's journey from global influencer to beauty industry entrepreneur. Sharing The Powers of Honey & Propolis By harnessing the power of bee-sourced ingredients known for their conditioning and restorative properties, Negin proudly continues the six generation family legacy as an active beekeeper and founder of Gisou – sharing the powers of honey and propolis from the Mirsalehi Bee Garden through her range of eponymous haircare. Now, Gisou joins the Sephora family in the Middle East and the region that is forever linked with the brand’s ancestry and heritage.  Gisou at Sephora “Launching Gisou exclusively with Sephora in the Middle East, just 7 months after our Sephora debut in North America, is surreal and amazing." says Founder Negin Mirsalehi, "My family heritage, and that of Gisou, is deeply rooted in the Middle East which makes this launch particularly special. I'm incredibly happy to finally share Gisou and our honey-infused haircare with our new community members." The full Gisou range will be available online at Sephora.ae and in-store, including its cult best-sellers The Honey Infused Hair Oil, Hair Mask and Hair Perfume.

Introducing our new limited edition Curling Routine Kit: contains all the tools you need for a perfectly geared curling routine. Inspired by Negin Mirsalehi’s curling routine, the Gisou Curling Routine Kit is our 3-step styling set to create your own shiny and bouncy curls. The Curling Routine Kit* features Negin Mirsalehi’s favorite products to construct her signature bouncy & healthy curls: The Propolis Infused Heat Protecting Spray Mini is formulated to protect your hair from heat damage up to 230ᵒC/446ᵒF.  The Propolis Infused Polishing Primer prepares your hair for your curling routine. It ensures optimal workable hold, enhances volume, and prevents frizz.  The Honey Infused Hair Oil Travel Size nourishes and locks in moisture for instant shine.  *Update: The Curling Routine Kit was a Limited Edition and has now sold out. All three products are still available individually: Honey Infused Hair Oil Travel Size Propolis Infused Polishing Primer Propolis Infused Heat Protecting Spray   How to use the Gisou Curling Routine Kit This protect-, prime- & shine routine will help you create the perfect bouncy curls. Simply follow these steps for Gisou's Curling Routine: PROTECT - Start by prepping your hair with the Propolis Infused Heat Protecting Spray Mini to protect against heat damage. Spray from an arms length distance to make sure that the product is evenly distributed.  PRIME - To make sure the curls hold throughout the day, squeeze a pea-sized amount of the Propolis Infused Polishing Primer onto the palms of your hands, rub it up between your hands and gently apply it throughout the lengths of your hair. CURL - Once your hair is protected, prepped, and sectioned and your Curling Tool is heated up, you’re ready to go!  FINISH - Need extra nourishment and shine? A few drops of the Honey Infused Hair Oil will do the trick. Warm up a couple of drops between your hands and use your fingers to comb through your curls, et voila!  Safety first: never use heated styling tools on damp or wet hair. Always make sure your hair is dry. All products are safe on color-treated hair, keratin treatments, and chemically treated hair, and are produced in a bee friendly and sustainable manner.  Want to see the Gisou Curling Routine step by step? Watch the video for our best tips!  #BESTGISOUCURLS To celebrate the Curling Routine Kit launch, we’re calling on our community members to show us  their #BestGisouCurls for a chance to win the full range of Gisou products, tools and the limited edition Curling Routine Kit. The winner will be chosen by the Gisou Community via Instagram poll in our stories and will be announced on March 19, 2021. For more information, make sure to keep an eye on our Instagram page. The limited edition Curling Routine Kit is available on gisou.com or at Sephora and Sephora Canada, online and in-store. Combine with our Curling Tool to recreate Negin Mirsalehi’s signature curls - now also available at sephora.com & sephora.com/ca. 

Finding the right Valentine’s Day gift may be hard sometimes, but whether you’re shopping for a crush, your BFF or yourself, we’ve got you covered. “Two is better than one” they say, and with that in mind, we coupled up our best-selling product combos and created some limited edition Valentine’s sets for you. While our products are great on their own, they’re also very compatible. Get to know our Valentine’s Couples (and don’t forget to follow our relationship advice). 1. The Soulmates  When you know, you know. These two make for an intensely compatible pairing. Sure, they're both independent types who are happy to go it alone. But when they come together? Well, it's then you realize their love runs deep, just like the nourishment they provide. This is a match for life! How to use: Infuse your hair with a double dose of honey to deeply nourish your scalp and hair follicles. Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. Use during your bath or shower routine, or apply before going to bed for an overnight treatment. Use once or twice a week for optimal results.  SHOP NOW 2.  The Opposites They say opposites attract, which certainly rings true for this double act. While one can be a little overprotective and hotheaded at times, the other knows how to calm things down by bringing a soothing touch to their relationship. And just like that, balance is restored. How to use: Use the Propolis Infused Heat Protecting Spray daily on wet or dry hair to protect your hair from the damaging effects of UV radiation and heated styling tools. This lightweight spray detangles and holds without weighing down your locks. Finish your styling routine with a few drops of our Honey Infused Hair Oil to lock in moisture and add instant shine. SHOP NOW 3. The Inseparables  Ross & Rachel, PB & jelly, the flowers & the bees. Where one goes, the other follows. These two thrive when they get to work together side by side because... "Behind every great shampoo, there is a great conditioner." How to use: Massage 2 to 3 pumps of the Honey Infused Hair Wash into your hair and scalp - use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. After shampooing, squeeze out the excess water and apply the Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout your hair and leave on for 1 to 2 minutes before rinsing.  SHOP NOW 4. The Love Triangle  Sometimes there's room for one more. Even though two of these three are what we'd call partners for life, this is a relationship that truly benefits from shaking things up with a little extra loving now and again. You'd think it would overcomplicate things, but not for this super shower trio.  How to use: Level-up your washing routine with this super shower trio. Add the Honey Infused Hair Mask as an extra nourishing treatment after shampooing, before conditioning. For a deeper treatment, massage the mask into your scalp and cover your hair with a warm towel for approximately 15 minutes before rinsing. This method will result in a healthier scalp, which is the basis for healthier hair.  If you have extremely dry hair, apply the Honey Infused Hair Mask as an overnight treatment on towel-dried or dry hair. Rinse out in the morning and enjoy your silky soft hair. SHOP NOW 5. The Love Affair  You know that all-encompassing, overwhelming type of love? That’s what these two have. This unsuspecting pair has a secret & passionate love affair. Similar in strong presence, this duo is a pro at making a lasting impression.  How to use: Adding the Honey Infused Hair Mask and Honey Infused Hair Perfume to your hair care routine will leave you wrapped in our Honey Infused scent all day & night. Use the Honey Infused Hair Mask once or twice a week for a moisture boost. Spray the Honey Infused Hair Perfume onto your hair as the last step in your styling routine to emit the fresh signature Gisou scent. SHOP NOW 6. The Friends With Benefits Both multitalents in their own right, it's versatility that makes this pairing so complementary. And boy, do these friends make a great team – one preps and primes before the other steps in to take care of shine and the finishing touch. No wonder they can’t get enough of each other! How to use: This match is your new go-to for all-day hold and a polished finish: start with some Propolis Infused Polishing Primer and finish with the Honey Infused Hair Oil for extra shine. Propolis is ideal for protecting against heat damage, adding texture, creating volume, as well as preventing breakage and split ends. Honey is known as nature’s humectant and maintains your hair’s moisture balance. SHOP NOW 7. The Long Distance Duo Here's a pair who knows a thing or two about going the distance. Keeping life compact and carefree is the secret to their success. Because no matter the miles between them, these irresistible minis are always packed and ready to hit the road for some quality couple time. How to use: Take this duo with you wherever you go to keep your hair nourished and refreshed whenever you’re on the go. Their size (50ml / 1.7 fl.oz.) allows you to take these two in your handbag or carry-on, making them the perfect travel companions.  SHOP NOW 8. The Single by Choice  A Gisou icon. This powerful and independent multitasker has been around long enough to know you can shine bright all on your own. Because when it comes to nourishment, this beauty will get the job done: from pre-styler to finishing product or even as a deeply conditioning overnight treatment. How to use: Take your chance to experience this Gisou icon in all its glory. Our Honey Infused Hair Oil is a real multitasker: from pre-styler to finishing product, or even as a deeply conditioning overnight treatment. How?  Pre-styling: The Honey Infused Hair Oil can be used prior to your styling routine for a nourishing effect and healthy shine. Simply apply 1 to 2 drops to the lengths of your hair, before styling. Important: make sure the oil has been absorbed by the hair before styling. Finishing: Apply 1 or 2 drops to dry hair. Use as part of your daily styling routine or as a quick touch-up throughout the day to reduce flyaways and achieve an instant shine. Overnight: For an intensive overnight treatment, coat the lengths of your hair with the Gisou hair oil. In the morning, rinse and wash to start your day with luminous locks.  SHOP NOW These Limited Edition Valentine’s bundles are exclusively available via gisou.com from February 10th until February 14th 2021.

Today, on our 5th birthday, we’re celebrating Gisou and the now iconic hero that started it all: our Honey Infused Hair Oil. Based on a homemade family recipe, the launch of the Honey Infused Hair Oil marked the start of our whirlwind journey!  On this special day, we’re throwing it back to some highlights of our most memorable moments, launches and major milestones from Gisou’s first five years. A favorite from the start 2015 - It’s been five incredible years since our founder Negin Mirsalehi launched Gisou’s iconic first product, the Gisou Honey Infused Hair Oil. When we originally launched with the hair oil in November 2015, we sold out in less than three months. To this day, it’s our number-one bestseller worldwide. 2016-2017 - After the overwhelming success of our Hair Oil, we launched our first Propolis Infused hair styling product in July 2016, the Gisou Propolis Infused Heat Protecting Spray. One year later, we added some texture to the mix with the Propolis Infused Texturizing Wave Spray. After honey, Propolis became our second key ingredient thanks to its strengthening and protecting properties. Like our Honey, our Propolis is sustainably sourced from the Mirsalehi Bee Garden, where Negin and her father continue the 6-generation tradition of beekeeping.   Parisian pop-ups & perfume 2018 - At the start of 2018, we added two products to our Honey Infused range: the Honey Infused Hair Mask and the Honey Infused Hair Oil Travel Size. These two products combined make up Negin’s go-to nourishing hair treatment! Later that year, we opened our first ever Pop-up store in Paris at the legendary tea house, Angelina, during Paris Fashion Week. Our Mirsalehi Honey inspired Christophe Appert, Angelina's pastry Chef, to create a unique Gisou at Angelina éclair. A little taste of Gisou in Paris! Since we received countless comments about the scent of our Honey Infused products, we decided to develop and launch a Hair Perfume that refreshes and scents hair with Gisou’s signature Honey Infused fragrance.  Creating a buzz 2019 - The following year was a very busy year at Gisou HQ. We expanded our Honey Infused line with two new, highly requested products: the Honey Infused Hair Wash & Conditioner. Our community was the first to buy and try this duo, as part of the mysterious ‘Blind Date’ on Valentine’s Day. Every May, we celebrate a key moment in our calendar; World Bee Day and the start of bee season. In 2019, we celebrated BIG with our Gisou Honey Jackpot prize pool. One lucky winner won the chance to meet Negin in the Mirsalehi Bee Garden in the summer of 2019.  Gisou in Paris, part two During that summer we also launched the Propolis Infused Polishing Primer, the third product in our styling range. Gisou came to Galeries Lafayette Champs-Élysées to celebrate the urban beekeeping culture in Paris through a co-branded pop-up experience. As part of the collaboration, we brought a piece of the Mirsalehi Bee Garden to Paris and partnered with Sous Les Fraises by installing beehives on top of the urban rooftop garden of BHV, which are still being cared for by our beekeeper in Paris. Take out & refill In August we introduced our Honey Infused Hair Perfume in Pocket Size and brought our beehives to NYC, in preparation for our first ever U.S. pop-up. In September we opened our Take Out & Refill pop-up store in New York. We transformed a typical NYC Papaya Dog into a completely Gisou-branded pop-up store in New York City fast food-style. In line with our Sustainability Promise, we encouraged New Yorkers to reuse and refill their Gisou products from our refill tanks.  Home for the holidays To end the year, we hosted the Gisou Gift Shop, a holiday pop-up store in Amsterdam. Our team created a special selection of limited edition content, exclusively for the Gisou Gift Shop. With the Gift Shop being in Amsterdam, we were home for the holidays!  Major milestones in 2020 2020 - Although 2020 has been unique in many ways, it has also been an opportunity for us to engage with you, our community, and your self-care routines at home. In April, we launched The Mini Series, which includes mini versions of four Gisou bestsellers, perfect for first-time Gisou users and for a self-care moment. In August we announced one of our most exciting projects so far: our launch at Sephora in the United States and Canada. When we first launched Gisou five years ago, offering our products at Sephora was something we could only dream of... We’re so excited and proud to have achieved this major milestone in such a short space of time! In September we revealed our most requested item ever: The Gisou Curling Tool. An item we're extremely proud of, we built it entirely from scratch based on Negin’s expertise, technical and design wishes. It’s the ultimate tool to create the perfect bouncy curls behind Negin’s signature look! And last but not least, last month we introduced a new limited edition Gisou Honey Infused Haircare Set - a set including all of our Honey Infused favorites - the perfect gift for the holidays and a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine.  Thank you The past five years have been an unforgettable journey and we couldn’t have made it this far without your support. As a special thanks, we’re treating everyone that places an order on November 11th 2020 to a free Honey Infused Hair Oil Mini (20 ml - 0.7 fl.oz.), our iconic first product.  All of this wouldn’t have all been possible without you. You, our community, are at the core of our brand - literally in our DNA. You help us decide what to launch, create beautiful content with our products, educate yourselves and others on the importance of honey bees based on what you learn from us, greet us at our pop-ups around the world, and support us with everything in between. We can’t thank you enough for your ongoing excitement and support and can’t wait to share what we have in store for you for the next 5 years! Stay tuned. Negin & the Gisou team 

Gisou by Negin Mirsalehi introduces a new limited edition Gisou Honey Infused Haircare Set. This limited edition haircare set includes four mini versions of Gisou’s signature Honey Infused Haircare favorites for nourished and healthy hair. Each mini container is conveniently refillable and the perfect size to travel.  The perfect set for first-time Gisou users Perfect for first-time Gisou users, this haircare set includes our iconic Honey Infused Hair Oil as well as mini’s of our best-selling Honey Infused Hair Wash, Honey Infused Conditioner and Honey Infused Hair Mask. The Honey Infused Hair Oil is formulated to rebuild and repair hair to the core. The Honey Infused Hair Mask intensively hydrates and nourishes to improve elasticity, shine, and manageability. The Honey Infused Hair Wash effectively yet gently cleanses hair to relieve the scalp from buildup. The Honey Infused Conditioner gently and effectively detangles and conditions, leaving hair hydrated, manageable, and strong.  The Gisou Honey Infused Haircare Set is a one-stop shop for deeply conditioned, strong, and healthy hair with luminous shine. This exclusive honey haircare set is limited in supply and exclusively available at gisou.com and at Sephora US & Canada. The key ingredient: Mirsalehi Honey The set’s key ingredient honey is sustainably sourced from the Mirsalehi Bee Garden, where our founder, Negin Mirsalehi, and her father, continue the 6-generation family tradition of beekeeping. Honey is full of vitamins, minerals, amino acids and antioxidants that keep free radicals at bay to support the rejuvenation of hair. As a natural humectant, honey also helps maintain the natural moisture balance in the hair to prevent split ends and maintain the strength of the hair follicles.  The Gisou Honey Infused Routine This deep wash-, mask-, condition- & shine treatment will repair and rebuild your hair from the core resulting in healthy, soft and luminous locks. Give your hair the full honey-infused treatment with these simple steps: WASH Apply a dime-sized amount of Honey Infused Hair Wash to the hair and scalp, use more for long or thick hair. Massage evenly into a lather, then rinse thoroughly. MASK After shampooing, apply a generous amount of Gisou Honey Infused Hair Mask onto towel-dry hair from root to tip. Leave in for 5-7 minutes, then rinse thoroughly. For best results, use 1-2 times per week. *Bonus tip: Add a few drops of the Honey Infused Hair Oil to the Honey Infused Hair Mask whenever your hair is in need of intense repair and rejuvenation. After use, your hair will feel softer, stronger and healthier. CONDITION After rinsing out the mask, squeeze out excess water and apply Honey Infused Conditioner from the mid-length to ends. Distribute evenly throughout the hair and leave on for 1-2 minutes before rinsing. SHINE Apply 1 to 3 drops of Honey Infused Hair Oil through damp or dry hair, depending on the length and thickness. Gently work in the oil to lightly coat the mid-length to ends. Use as an overnight treatment, before styling or as a finishing touch for instant shine. Update: the limited edition Haircare Set is sold out! Subscribe to our newsletter to be the first to know about limited edition products and exclusive launches.

Gisou announces the expansion of its global footprint into mega-retailer Sephora in the United States on August 18th. Founded by macro influencer Negin Mirsalehi in 2015, the comprehensive haircare collection is currently sold in more than 30 countries worldwide. On August 18th, Gisou will expand its US distribution with its debut into Sephora. Negin Mirsalehi’s six-generation family business of beekeeping has grown Gisou to a bestselling brand in under five years; continuing her family’s story by threading together her skills and knowledge as a beekeeper alongside her father, a renowned beekeeper in the Netherlands, and her mother’s love of hairdressing and DIY haircare. The key ingredient in Gisou’s care line is honey derived from the Mirsalehi-family bee garden, which contains a blend of minerals, vitamins, amino acids and antioxidants which is infused into the entire product collection as the powerhouse ingredient. Prior to Gisou, Negin began her career as a top influencer, awarded Revolve’s Influencer of the Year three consecutive years and a recipient of Forbes 30 Under 30 in 2018. Through her content creation, she began sharing trips to the family bee farm and hair tutorials via Instagram and saw a huge spike in engagement, which garnered constant questions surrounding her haircare routine, and Gisou was born. Negin first introduced Gisou in 2015 with a focus on honey-infused haircare products comprised of conscious formulations, locally-sourced and prestige ingredients to appeal to a wide range of hair types. Today, the line has 11 core products, including a line for honey-infused care-based products and a propolis-infused care line of styling products. “When we first launched Gisou five years ago, launching at Sephora was something we dreamed of one day achieving, so we’re really excited and proud our dream has come true, to say the least,” says founder Negin Mirsalehi. “It means so much to us as a small brand, and even more so to me and my family as Gisou is based so much on our storied heritage.” Gisou will soon expand into new categories, including tools. Besides, it has continued to grow awareness for the hero of the collection, the Honey Infused Hair Oil, as a direct result of consumer feedback and demand. Gisou is committed to a sustainable and bee friendly and sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees but the greater ecosystem as well. In the Mirsalehi Bee Garden, Gisou lets nature take its course, allowing the bees to reproduce naturally without interfering with artificial means. In the next chapter of the brand’s growth, Gisou will expand its beekeeping support to more cities in both financial support and providing supplies. Jennifer Lucchese, VP of Merchandising, Hair at Sephora, adds, “Gisou products are luxurious and effective and we love that they prioritize hair health – which we know our clients are looking for in their haircare routine. What’s interesting about Gisou is its totally unique and authentic ingredient story along with a powerful founder behind it. Our clients are conscious of the ingredients in their products now more than ever, and this is a key consideration when shopping for beauty. Gisou’s utilization of vitamin and mineral packed honey and propolis in its products allows clients to feel confident that the products will maintain their hair health.” Shop Gisou at Sephora (Canada and U.S. only) from August 18th 2020 and in-store from September 1st in selected Sephora stores. 

Gisou Scratch Card At Gisou, we are passionate about honey bees and everything they do for us, which is why we always celebrate World Bee Day. This year we celebrated World Bee Day and the start of bee season with a Gisou Honey Jackpot prize pool. By including a Gisou Scratch Card with every order placed between May 20-29, each customer held the chance to win one of thirty exclusive Gisou prizes in the Honey Jackpot prize pool. Prize Pool To win one of the unique Gisou prizes in the Honey Jackpot prize pool, all prize boxes on the Gisou Scratch Card had to be scratched to find repeating symbols. The prizes in the Honey Jackpot prize pool: 1x Personal invite to meet Negin in the Mirsalehi Bee Garden 3x Limited edition, exclusive Honey Infused Hair Oil - Family Pack Edition3x Complete range of all Gisou products 10x Limited edition, exclusive Gisou Hairdryer  13x Jar of 100% pure Mirsalehi Honey   The Jackpot In total, 2000 Gisou Scratch Cards were given away. Only one of the 30 winning Gisou Scratch Cards could be redeemed for the special opportunity to meet Negin in the Mirsalehi Bee Garden in summer 2019.