She’s an icon. She’s the moment. And she’s in our next campaign!
Rosie Huntington-Whiteley needs no introduction—but we’re still beyond excited to welcome her to the Gisou Hive! As a brand that thrives on connection and authenticity, Rosie’s timeless elegance and approach to beauty make her the perfect partner for our next brand chapter.
On set, Rosie shared how excited she is to be our new Global Ambassador: “I’m delighted to join the Gisou Hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. I’ve long admired Gisou’s commitment to quality, heritage, and innovation. This campaign reflects the idea that your hair is your best accessory—deeply personal and a true reflection of your identity. I’m excited to share that message.”
Rosie isn’t just a global style icon—she’s a mother, model, actress, entrepreneur, and someone who continues to shape conversations around fashion and beauty worldwide with her effortless glamour and refined aesthetic. For Negin, Rosie was the natural choice to join the Gisou family. Their collaboration perfectly captures the connection, authenticity, and creative energy that Gisou is all about.
As Negin says, “Welcoming Rosie into the Gisou Hive feels incredibly special. She’s a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world. I’m so excited for everyone to see what we’ve created together—it’s a true celebration of style, confidence, and of course, great hair.”

From the laughter on set to the creative energy behind the shoot, Rosie and Negin’s collaboration perfectly captures what Gisou is all about: connection, authenticity, and hair that feels as good as it looks.
MEET THE GISOU HONEY MILK 5-IN-1 STYLING CREAM
As if the Rosie announcement wasn’t exciting enough, we’re also revealing our NEW Honey Milk 5-in-1 Styling Cream. Powered by Mirsalehi Honey and hydrolyzed milk protein, this next-generation formula is set to be your must-have styling essential. A true multi-tasker, it’s clinically proven to deliver flexible hold for glossier, bouncier, and longer-lasting styles.
Here’s why we’re obsessed:
- Flexible Hold → Up to 3-day style memory*
- Heat protection → Up to 230°C/450°F heat protection*
- Frizz control → Up to 3-day frizz control*
- Intense hydration → 10x smoother hair*
- Glazed shine → Up to 3-day glazed shine*
*Clinical results based on an independent lab study.

For Rosie, Honey Milk 5-in-1 is all about effortless beauty that actually works. It’s her go-to for every moment, whether that's elevating the everyday, keeping her photo-ready on set, or amplifying her glam at night. It gives her hydration, shine, and hold all in one simple step.