In honor of Earth Day, we present our 2019 Sustainability Promise: Gisou is committed to becoming more sustainable all-around, and we would like to bring you along every step in the greener direction we take.
At Gisou, sustainable beekeeping and the welfare of the Mirsalehi Bees have always come first, but from this year, we are committed to becoming more sustainable all-around.
Gisou's sustainability commitments
1. Focus on continuously improving our bee-centered approach in the Mirsalehi bee garden
We always prioritize bee welfare and let the bees guide our beekeeping practices to derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a cruelty-free manner.
Gisou is born out of six generations of passion for honey bees. Negin, her father, and the generations before them have always taken a bee-centered approach in their Mirsalehi Bee Garden. Starting Gisou wasn’t meant to change that for the Mirsalehi honey bees.
Altogether, we are committed to a sustainable and cruelty-free production method that puts the Mirsalehi honey bees first, not only for the sake of the Mirsalehi honey bees but the greater ecosystem as well.
Our bee-centered approach:
We continue to let the bees guide our sustainable beekeeping practices and derive Mirsalehi Honey and Mirsalehi Propolis, our key ingredients, in a cruelty-free manner. Aside from taking care of them by giving them a flower-rich environment to thrive, we let the bees be and only take the leftover Mirsalehi Honey, if and when appropriate.
The Mirsalehi honey bees are at the core of who we are and what we do at Gisou, and we strive to give to them as much as they give to us.
2. Raise awareness for the importance of honey bees
We want to educate you about the importance of honey bees and support honey bee conservation efforts.
What you can expect:
More events dedicated to Honey Bee education, just like our Gisou at Angelina event in Paris last September, which featured our own Honey Museum.
3. Increase production transparency
We want to give it to you straight and keep you updated on all sustainable improvements and choices we make.
Behind the scenes at Gisou:
We listened to your feedback and are working on a sustainable packaging alternative for our Honey Infused Hair Wash and Conditioner - we won’t reproduce until we have one.
4. Green our product formulations
Without compromising on function and quality, we strive to make our formulations greener. At Gisou, we are just as passionate about our Mirsalehi honey bees as we are about our products. Just like Negin’s mother set out to do 30 years ago, we wish to develop effective haircare with as many natural ingredients as possible.
To complement the natural key ingredients from the Mirsalehi Bee Garden, we choose supporting ingredients in Gisou formulas based on our belief that the effect and quality of our products are just as important.
What we mean:
We’re working on reformulating and further developing as we speak. Spoiler alert: look out for a new product launch with carefully selected ingredients.
5. Improve the sustainability of our packaging
To allow our passion for the Mirsalehi honey bees and the greater ecosystem to carry further than the Mirsalehi Bee Garden, we are committed to reducing our impact on the environment and looking for ways to improve our packaging by working with more recycled, recyclable, and biodegradable materials.
A little taste of what that means:
Potato starch isn’t just for food - We will introduce shipment box filling material made of 100% natural, biodegradable potato starch for a special campaign in honor of World Bee Day on May 20th.
We invite you to follow us along @gisou to follow our progress throughout the year to a greener Gisou.