Bee Season is celebrated yearly at Gisou and is a central part of our core mission, to raise awareness around the importance of honey bees to our ecosystem. During Bee Season, as the days become longer and warmer, the honey bees get ready for a busy season of work. At Gisou, we mirror this season of awakening in all of our efforts led by Founder Negin Mirsalehi and her sister (and Gisou Beekeeper-in-Chief), Negar. From spending weekends in the Mirsalehi Bee Garden looking after the bees and harvesting excess honey, to our activations around bee awareness, we continually strive to honor beekeeping traditions that have been passed down in the Mirsalehi family for six generations.  Gisou Bee Season 2023 Our celebration kicks off on April 11th and culminates at the end of September, which is Honey Month. To continue our commitment to sustainably-sourced honey, we’re also debuting a new Bee Garden in The Netherlands in 2023. This new space will also be used for educational purposes, events and Gisou activations such as workshops and training opportunities for new beekeepers and those interested in learning about beekeeping practices. Taking Gisou Bee Season to L.A. We’re excited to announce that we’ll be kicking off this year’s global Bee Season celebration by bringing the Mirsalehi Bee Garden to Los Angeles. Our community will be able to meet Negin and have the chance to be part of a one-of-a-kind customization experience centered around one of Gisou’s most viral launches  — our Honey Infused Lip Oil, now at Sephora! We chose sunny California specifically for its optimal climate — mild and generally dry — which makes it a happy habitat for bees and ideal for year-round beekeeping.  Gisou Honey Glow Truck - Bee Garden On The Glow Join us to experience the world of honey infused beauty — and meet Gisou founder Negin Mirsalehi from 5 to 6 pm at Sephora in The Grove! — and afterwards drop by our Gisou  Glow On The Go Truck to customize your lip oil on April 11th.  Personalize your very own Honey Infused Lip Oil with charms, stickers and more. Spend a minimum of $50 on Gisou bestsellers at Sephora in The Grove and receive the gift of a Luxury Mini Set. Plus, enter our Honey Glow Contest for a chance to win a one-of-a-kind Gisou product customized by Negin. We’ll see you there! The importance of the honey bees Bees are critically important to the health and well-being of our planet. As pollinators, they play a vital role in the reproduction and survival of many plant species, including many of the crops that we rely on for food. Without bees, many of our favorite foods, such as apples, almonds, and coffee, would be much more difficult or even impossible to produce.  Additionally, bees help maintain the balance of many ecosystems, supporting the diversity of other wildlife and contributing to the health of the environment as a whole.  Unfortunately, bees are facing significant threats from habitat loss, pesticide use, climate change, and other factors, highlighting the urgent need for conservation efforts to protect these crucial insects. The Gisou Family Secret For Negin and her sister Negar, growing up in a beekeeping family had one very distinct benefit: an abundance of the freshest, finest honey produced by Negin’s father. As a beekeeper’s wife and hairdresser, Negin’s mother discovered  an innovative way to use this ultra-nourishing & moisturizing ingredient. After years of experimentation, she perfected a honey-based elixir that inspired Gisou’s iconic first product, the Honey Infused Hair Oil. Every single product in our collection contains  sustainably-harvested honey and propolis from our family Bee Garden where the Gisou story first started. Stay up to date on our upcoming pop-ups Thanks to our Gisou community who visited our Honey Glow Truck at The Grove in L.A. to personalize their Gisou goodies! Did you miss out this time? Subscribe to our newsletter to stay updated about future events around the world!  Subscribe to our newsletter

On May 20th 2022, we celebrated World Bee Day with our first-ever Bee Season Pop-Up in Amsterdam. With this world premiere, Gisou wants to raise awareness around the importance of bees and inspire a new generation of beekeepers.  “We are so excited about Bee Season 2022 — bees are at the heart of everything we do at Gisou. Since day one, we have been committed to caring for the Mirsalehi Honey Bees in the same way my family has for six generations and we can’t wait to share everything with our Gisou community.” - Gisou Founder, Negin Mirsalehi The Gisou Bee Season Pop-Up For the first time ever, our Gisou community was able to experience what it feels like to be in our Mirsalehi Bee Garden. We took over Prinsengracht 455 space in Amsterdam for 3 days (May 20-May 22, 2022) to bring the ultimate destination of Gisou heritage and sustainable beekeeping where flowers, honey and haircare come together in one place.  The Mirsalehi Heritage  Visitors could learn about how to become a beekeeper and the craftsmanship of beekeeping directly from our seasoned experts, and unearth one-of-a-kind treasures on display in our Mirsalehi Heritage Museum.  Flowers by Rae Blooms Guests of the Gisou Pop-Up in Amsterdam could also bring home a curated wildflower bouquet courtesy of Australian flower artist and founder of Rae Blooms, Ariella Hill — her unique ability to play with shapes and textures as they relate to flora and fauna turns the botanical world into artistic masterpieces.  Introducing Negar Mirsalehi, Beekeeper-in-Chief This Bee Season - starting May 20 and ending on August 20 for National Honey Bee Day -  we are proud to introduce Negin’s sister, Negar Mirsalehi, who is the brand’s first-ever Beekeeper-in-Chief. The wealth of experience she has accumulated after decades of apprenticeship under her father will be shared throughout Bee Season — with Gisou devotees visiting the Pop-Up, takeovers on our social channels and in the media. Limited Edition Bee Season Merch Gisou’s permanent collection and limited edition Bee Season collectors items like the Beekeeper’s Starter Pack Gear (Gisou Bee Season Jumpsuit, Gisou Bee Season Cap and much more) were exclusively available at the Gisou pop-up, as well as online starting May 20th in very limited quantities.  Gisou Bee Season Cap Protect your hair & scalp while sowing your Gisou wildflowers in style! This 100% cotton style is made in The Netherlands and has an adjustable strap. Gisou Bee Season Jumpsuit This versatile gardening staple, inspired by beekeeper’s suits, was exclusively designed by Negin Mirsalehi and the Gisou team. Gisou Bee Season T-Shirt This one-size-fits-all T-shirt is made out of 100% organic, recycled cotton. Join us and wear your t-shirt throughout the Spring and Summer, to help support the bees! These items were exclusively created for Gisou Bee Season 2022. Subscribe to our Newsletter to be the first to know about our exclusive Gisou Pop-ups and merch.

Our annual holiday campaign featuring our exclusive, limited edition holiday merchandise is back!  This holiday season, Negin & Maurits are off to Paris to celebrate the very thing that makes this time of the year so special - love.  In this spirit we invite our community members worldwide to join us for a holiday season full of the sweetest gifts & surprises. Exciting news: for the first time, our holiday pop-up will feature experiences both online and offline. A place full of the sweetest gifts & surprises Experience The Gisou Holiday Season, our holiday pop-up store December 10-17th in collaboration with Season Paris. In this unique place specifically designed for the festive spirit of the season, discover our complete Gisou product range, honey infused treats and exclusive, limited edition holiday gifts.  Gisou Pop-up Features: A TASTY TREAT: located in Le Marais, the creative heart of Paris, our pop-up store has teamed up with Season Paris, an iconic restaurant of the neighborhood to bring limited Gisou Honey Infused delicacies.  LIMITED EDITION HOLIDAY GIFTS: Discover our exclusive holiday merchandise items created especially for this year’s ‘The Gisou Holiday Season.’ GISOU HEROES: Find the complete Gisou product range - haircare and complexion heroes which are just as good to gift as to keep.  ONLINE + OFFLINE: For the first time, ‘The Gisou Holiday Season’ will feature experiences both online and offline. Gisou Pop-up We annually host pop-up stores in cities around the world to meet our community members who live there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover.’ ‘The Gisou Holiday Season’ is Gisou’s third brand activation in Paris, following ‘Gisou at Angelina’ in September 2018 and ‘Gisou at Galeries Lafayette' - Champs Elysées’ in July 2019. The Gisou Holiday Story 2021 Every holiday season, Negin and Maurits look forward to giving each other the best gifts yet. This year, Maurits made sure to plan ahead and has started the season with a surprise holiday getaway to Paris. Being the organiser that he is, Maurits has prepared everything for him and Negin; from the trip itself, to an adventurous itinerary in and around Paris where exciting treats await them. Once they arrive in Paris and spend hours city strolling, window shopping and sightseeing, Maurits has one last surprise up his sleeve. Familiar with Negin’s sweet tooth, Maurits leads them closer and closer to an amazing aroma of honey infused treats.  It’s not long before they are greeted by the welcoming, warm glow of ‘The Gisou Holiday Season’, a place full of the sweetest gifts and surprises, where everything is possible and you can find all the Gisou holiday gifts you could possibly dream of. Exclusive Gisou Holiday Season Merchandise Shop our exclusive holiday merchandise items both online on gisou.com and at the Season Pop-up in Paris. Each of our limited edition, authentic Gisou originals are only available for a limited time during The Gisou Holiday Season. In Pop-Up: December 10-17th, 2021 Gisou.com: December 9-25th, 2021

This year, we decided to bring our Gisou Holiday pop-up store to you, at home, virtually brought to life on gisou.com. The Gisou Holiday Series was available to our customers from around the world between December 7-20, 2020 offering the complete Gisou haircare range as well as exclusive, limited edition Holiday Gifts for the whole family.  For the Holiday Series, the Gisou team created a series of four special Gisou Holiday episodes. Inspired by nostalgic American sitcoms, the episodes of the Gisou Holiday Series show you what the Gisou Family was up to at home for the holidays. With every episode we unlocked more limited edition Holiday Gifts for purchase. The Gisou Holiday Story This Holiday Season, the Gisou Family is home for the holidays. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, the ultimate gift is closer to all than one might think. This year, they’ll find it right at home - whether it’s Maurits fixing Negin a cup of hot cocoa, or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home. Episode 1 - On the hunt for the perfect holiday gift (again) In the first episode of the Holiday Series, Maurits is looking to buy Negin the best holiday gift she’s ever had so far. During his hunt to find the ultimate holiday gift, he reaches a state of complete desperation filled with anxiety and stress. Lucky for him, he won’t have to search far this year… Episode 2 - Holiday backgammon marathon In the following episode, we see the Gisou Family passing the time with their favorite game: Backgammon. And just like every other time Negin & Maurits play a round together, Maurits loses. Every single time. Determined to win for once, Maurits challenges Negin to a Backgammon marathon. Will it ever end, and will Maurits ever win? Episode 3 - Holiday Baking Failure  In the third episode, Maurits is in the kitchen trying his hand at baking in order to surprise Negin with homemade holiday cookies. As usual, he makes a big mess, but manages to get a batch into the oven. As Negin gets ready to come downstairs for a night with the family to enjoy homemade cookies, Maurits finds out the cookies are ruined. Will he be able to find a solution in time?  Episode 4 - Holiday Surprise Story In the last episode, with the Holiday Season in full swing, the Gisou Family is ready to unwrap presents. Maurits proudly gives Negin not one, but several Holiday Gifts. Negin is pleased, but Maurits is not done with the surprises. What kind of holiday surprise gift could beat what he’s already given?

The Gisou Holiday Series The Gisou Family is home for the holidays and we’re inviting you to join!Celebrate the gift of giving with The Gisou Family this holiday season. Visit The Gisou Holiday Series on gisou.com to find our limited edition Holiday Gift collection, only available for purchase December 7-16.There’s something for just about anyone on your list - family members & (furry) friends. The Gisou Holiday Story 2020 Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With Gisou’s virtual holiday pop-up store, The Gisou Holiday Series is available to customers all over the world. This year it’s all about celebrating the holidays at home: “This Holiday Season, the Gisou Family is home for the holidays again. And just like every other year, Negin & Maurits are looking to give each other their best holiday gift yet. But this year, they won’t have to search far, for the ultimate gift is closer to all than one might think. This year, they’ll find it right at home. Whether it’s Maurits fixing Negin a cup of hot cocoa or Negin making Maurits a special handmade gift, the Gisou Holiday Series is all about the gift of giving, at home.” The Gisou Holiday Series Schedule Tune into all four episodes of The Gisou Holiday Series on Instagram and gisou.com from December 7-16 to watch what the Gisou Family is up to at home for the holidays this year. With each episode, we’ll be unlocking more limited edition Holiday Gifts for purchase. Episode listings: Episode 1 - On The Hunt For The Perfect Holiday Gift (Again) Episode 2- Holiday Backgammon Marathon  Unlocked The Gisou Holiday Backgammon set Episode 3 - Holiday Baking FailureUnlocked The Gisou Holiday Mug & Dog Bowl Episode 4 - Holiday Surprise Story Unlocked The Gisou Holiday Honey Infused Hair Oil Mini Ornament   Beauty Advisors This year our expert Beauty Advisors are here to give you a little extra holiday help and make your holiday gift shopping search easier. Simply book a 20 minute session at a time that works for you. And we’ve got a big surprise because everyone who books a session with one of our Beauty Advisors during the Gisou Holiday Series, will  have the chance to win a session with Negin Mirsalehi herself! Holiday Gifts In addition to the complete range of Gisou haircare and styling products, we created a holiday collection of limited edition Gisou Holiday Gifts, exclusively available for purchase during The Gisou Holiday Series. There’s something for just about anyone on your list - family members & (furry) friends.  These limited edition gifts include  Gisou Holiday Sweater Gisou Holiday Mug Gisou Holiday Honey Bear Gisou Holiday Dog Bow  Gisou Holiday Dog Bowl  Gisou Holiday Stuffed Honey Infused Hair Oil  Gisou Holiday Beeswax Candle Collection Gisou Holiday Puzzle  Gisou Turbo Dryer (EU only)  Gisou Holiday Backgammon These Limited Edition items are exclusively available at The Gisou Holiday Series on gisou.com from December 7th until the 16th Gifting any of our limited edition gifts this holiday season will bring a smile to anyone on your list. Terrible at gift wrapping? Each order placed during The Gisou Holiday Series (December 7-16, 2020) is eligible for our Free Holiday Gift Wrapping Service. Simply choose for the Free Gift Wrapping option at checkout.

Gisou by Negin Mirsalehi celebrated the opening of The Gisou Gift Shop, its holiday pop-up store in Amsterdam December 12th, 2019 through an evening toast with personal contacts and other influential guests, followed by a public meet & greet with Negin Mirsalehi and The Gisou Family.  Situated in the middle of Amsterdam, past long, cobblestoned streets and winding canals, at the picturesque point where the bridges of the Leidsegracht and Keizersgracht meet, The Gisou Gift Shop was the ultimate holiday meeting point for young and old. The holiday pop-up store was open to the public on December 12-15, 2019 offering the complete Gisou haircare range as well as exclusive, limited edition holiday gifts for purchase.    Gisou is home for the holiday season Gisou hosts pop-up stores in cities around the world to meet its customers that reside there. The concept of each Gisou pop-up is always inspired by the local culture of the city in which it takes place and executed as a Gisou ‘takeover’, staying close to authenticity.  With The Gisou Gift Shop in Amsterdam, Gisou was home for the holidays with a special background story to tell:  Every holiday season, The Gisou Family - Negin, Maurits & Mosey - is on the hunt for the ultimate holiday gift, and this season is no different. Just like every other year, they go on a search through the streets of Amsterdam to check off their holiday shopping lists. This year, they’ll stumble upon the bright light of The Gisou Gift Shop and find just the right gifts for the whole family.  Check out the video here.  Holiday gifts  In addition to the complete range of Gisou haircare products, the Gisou team created a selection of limited edition gifts, exclusively for The Gisou Gift Shop. The star of the pop-up and ultimate holiday gift: The Gisou Turbo Dryer - a limited edition, ionic & fast-drying Gisou Hairdryer, exclusively available at The Gisou Gift Shop.

On September 7th, 2019, Gisou by Negin Mirsalehi opened the doors of its pop-up store in NYC with a VIP event and public meet & greet. The exclusive get together with Negin was attended by respected names in the beauty and fashion scene. The VIP event was followed by a public meet & greet with Negin Mirsalehi, where fans came to meet Negin and visit the pop-up. Gisou takes NYC Gisou hosts pop-ups in cities around the world to meet up with contacts and loyal customers that reside there. The concept of Gisou pop-ups are always inspired by the local culture of the specific destination and executed as a Gisou ‘takeover,’ staying close to authenticity.  Gisou’s Takeout & Refill embraced the typical New York City takeout and fast food culture. A Papaya Dog - a typical New York hot dog chain - in the West Village was turned into a completely Gisou branded pop-up store in New York City fast food-style. Inspired by the typical fast food ‘deal menu,’ pre-selected combination deals were also available for purchase, which gave customers a discount on specific Gisou product combinations.  Customers could also choose to order refills, combinations, or individual products via phone or email for ‘takeout’.   Sustainability & refill In 2019 Gisou launched its Sustainability Promise via Instagram stories, wherein we promised to work on improving the sustainability of the brand in various ways. At Gisou’s Take Out & Refill, we gave customers the chance to reduce and reuse by purchasing refills on their (half) empty Gisou product bottle(s) at a special price.  Through this initiative, Gisou aimed to further communicate its stance on sustainability, to show that it’s serious about its promise, and to influence its customers to be mindful about their own impact as well. Every design element of this pop-up was created with sustainability in mind. 

On July 4th, 2019, Gisou and Galeries Lafayette Champs-Élysées celebrated the launch of the Gisou Propolis Infused Polishing Primer, exclusively in-store at Galeries Lafayette Champs-Élysées. In celebration of the launch, Gisou came to Galeries Lafayette Champs-Élysées July 4-6 to highlight the urban beekeeping culture through a co-branded pop-up experience. The aim of the collaboration was to raise awareness for the honey bees and to support local honey bee populations in France. Gisou BHV Beehives As part of the collaboration, Gisou brought a piece of the Mirsalehi Bee Garden to Paris by installing beehives on top of the urban rooftop garden of BHV (part of the Groupe Galeries Lafayette). In doing so, Gisou not only launched the Gisou Propolis Infused Polishing Primer with this event, but also the honorary ‘Gisou at Galeries Lafayette Champs-Élysées Beehives’.  To further extend the thread of urban beekeeping, Gisou translated the urban rooftop garden to a co-branded Gisou pop-up shop inside of Galeries Lafayette Champs-Élysées. Inside the pop-up shop, all Gisou products, including the new Propolis Infused Polishing Primer, were available for sale. Bee-friendly wildflower seeds were given as a gift with any Gisou purchase to give customers a chance to help save the honey bees.   Beepeekers on Location Raising awareness for the honey bees lied at the forefront of the Gisou at Galeries Lafayette Champs-Élysées collaboration. To educate visitors, bee experts were on location to tell the story of the honey bees. As a sixth generation beekeeper herself, Gisou founder Negin Mirsalehi was present to lend her insights on the importance of honey bees, Gisou’s key ingredients, and beekeeping during a Q&A session with Galeries Lafayette Champs-Élysées Creative & Merchandising Director, Clara Cornet. Negin extracted a batch of ‘Gisou Honey’ by hand during the launch, and jars of this ‘Gisou Honey’ were gifted to select loyal Gisou customers. Launching the Propolis Infused Polishing Primer Gisou at Galeries Lafayette Champs-Élysées was, in essence, a celebration of the exclusive in-store launch of Gisou’s latest product, the Propolis Infused Polishing Primer at Galeries Lafayette Champs-Élysées. The key ingredient of the Propolis Infused Polishing Primer is propolis, the meaning of which served as a connecting thread for this collaboration.  Although propolis in a literal sense is a natural, bee-derived product, the word propolis comes from the Greek words “pro” (before) and “polis” (city). Taking this meaning into account, propolis served as a unifying element that linked the launch of the Propolis Infused Polishing Primer to the events’ simultaneous ode to urban beekeeping ‘for the city.’ Where to buy Gisou in Paris? Gisou is available at Galeries Lafayette Champs-Élysées - 60 Av. des Champs-Élysées in Paris and via www.gisou.com. 

Gisou at Angelina represents the collaboration of two masters in their crafts as they were brought together through the binding nature of honey. On September 26th 2018, Gisou by Negin Mirsalehi and Angelina celebrated their collaboration with an exclusive press & influencer event at the premier Angelina Boutique on 226 Rue de Rivoli. Gisou at Angelina Paris As they joined forces for this exclusive event, the haircare line, Gisou, and pâtissier, Angelina, aimed to bring more awareness to the importance of bees and the increasing scarcity of honey by presenting an unforgettable taste experience. Exclusive Gisou At Angelina Honey Pastry Honey is the binding agent that linked Gisou and Angelina for this exclusive collaboration: honey from the Mirsalehi Bee Garden is the key ingredient in Gisou haircare products, just as it serves as the key ingredient in the exclusive Gisou at Angelina pastry. The Taste of Mirsalehi Honey The special Mirsalehi honey incorporated in Angelina’s exclusive pastries was hand-extracted from the hive by Negin and her father. Mirsalehi honey boasts hints of spiciness from surrounding Hogweed plants to bring an overall rich and unique taste experience. The taste of Gisou’s Mirsalehi honey is unlike any other and inspired Angelina’s patissiers to create the special Gisou at Angelina pastry, emphasizing its unique flavor. Christophe Appert, Angelina's pastry Chef, created a refined éclair pastry decorated with a chocolate plate décor, shaped like hive alveolus. He had the aim to create a pastry revealing the purity of honey through a gourmet experience: transpose its shiny and bright texture and enhance the perfect balance between its sweet taste and its powerful floral notes.  A smooth choux pastry was filled with a Mirsalehi honey infused cream and caramelized almonds to provide hints of sweetness and richness. A delicate honey jelly served to release a fresh flavor. A light honey ganache and the modern alveolus chocolate plate décor finalized this indulgent and elegant éclair pastry. An ode to the bees! Gisou at Angelina Pop-up Boutique The Gisou at Angelina Pop-Up Boutique ran during Paris Fashion Week, from 26-28 September 2018 at Angelina at 226 Rue de Rivoli. In the boutique, Gisou and Angelina products were both available for purchase. Special attention was given to the livelihood of honey bees and the tenuous process of harvesting pure honey. Guests gained more insight into the decline in the honey bee population, the increasing scarcity of honey, and the importance and necessity of flowers and bees to our ecosystem. Subscribe to our Newsletter to be the first to know about our exclusive Gisou Pop-ups.